In September 2025, Alibaba.com September Sourcing Festival kicked off with great fanfare, building an efficient and convenient cross-border trade bridge for small and medium-sized enterprises around the world. It also brought unprecedented overseas opportunities for metal gift and craft merchants.
This sourcing festival was on a grand scale with a wide range of categories, attracting buyers and sellers from all over the world. Metal gifts and crafts, as one of the popular categories, shone brightly during the event. Among them, metal keychains, fridge magnets, and craft ornaments became the focal points.
Metal keychains were highly favored by buyers for their durability and delicate appearance. Whether iron, copper, or stainless-steel keychains, they could be customized into different specifications, colors, and styles according to customer needs. During the sourcing festival, many merchants' creative metal keychains attracted a large number of overseas orders. For example, uniquely shaped keyrings like heart-shaped and star-shaped ones, paired with personalized designs, became popular choices for corporate anniversaries, membership gifts, and other occasions.
The fridge magnet market also performed outstandingly. Fridge magnets with baking paint processes featured vibrant colors, strong wear resistance, and a smooth and glossy surface, suitable for making corporate logos, commemorative badges, etc. Those made of glass glaze and fired at high temperatures had a heavy texture, like collectible artworks. There were also luminous fridge magnets added with rare earth luminous powder or UV coatings, which could emit light in the dark after absorbing light, suitable for night running and safety warning scenarios, adding new vitality to the fridge magnet market.
In the field of craft ornaments, small bridge ornamental crafts attracted much attention. They combined artistry and practicality and were widely used in outdoor landscapes and indoor landscaping. Made mainly of stone carvings and resins, through carving, shaping, and other processes, they presented antique, realistic, or abstract artistic styles. The bridges were equipped with miniature water flow devices or had holes reserved for embedding green plants, forming dynamic landscapes. They could not only enhance the aesthetic appeal of the space but also add interactivity to the ecological environment, becoming popular choices for indoor and outdoor decoration.
To help merchants achieve excellent results in the sourcing festival, Alibaba.com provided a series of support and services. Through the full protection of customer managers, it offered one-stop services such as qualification review, program signing, and store launch for merchants. Using intelligent tools like AI business opportunity mining and multi-language one-click conversion, it helped merchants acquire customers precisely. It also launched preferential policies such as billion-dollar subsidies to reduce merchant costs.
This September Sourcing Festival not only built a high-quality platform for metal gift and craft merchants to display and sell their products but also provided global buyers with a wide variety of choices. As the event continued, it was believed that more metal gifts and crafts would go abroad and shine on the global trade stage.
